I've been asked several times since the new year whether we (TCS) have seen a big spike in new members. Each time I explain that we don't see any extraordinary membership growth. I go on to explain that TCS is different in a couple ways:
1. We want our athletes to show up. Gyms that do in fact see spikes around this time of year don't give a shit about you or whether you actually show up. In fact, they've done the research to find that magic number that their "members" will pay and not feel bad about wasting each month when the membership is not used. They bank on you not coming in! Seems backwards, right?
2. Our memberships are set at a higher price point and act as a filter for this kind of activity. Only people that see the value of the training they receive at TCS, as well as the sweat equity they put in to their time here are willing to invest in their monthly dues. To put this simply, you get what you pay for AND some!
We don't do half-assed, wishy-washy here. Our athletes see the value and understand there is a real-world benefit to their time at TCS. If prospective athletes are more concerned with paying the lowest price they can find, that's just fine with us. Rest assured, will never dilute our community just to get bodies in the door.